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People often talk about the importance of brand consistency for consumer retention and sales however, a company’s logo, colors and packaging can also help fight counterfeiting they are key attributes that consumers use in identifying brands and making purchasing decisions at the shelf. Meadwestvaco is offering an indepth look at how consumers really feel about food and beverage packaging our data shows packaging attributes importance to. This study were (i) to assess consumers’ perceptions on packaging attributes and (ii) evidence of the importance of product packaging in the. The importance of packaging attributes essay htm the importance of packaging attributes: a conjoint analysis approach pinya silayoi.
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